Start-ups struggle with the following dilemma:
- We want to turn an idea we believe in into a successful and scalable business
- To really make it happen we need to make sure that we are fully prepared for the success we aspire and in order to ensure this preparation we have to invest significantly in this business beyond any prove of concept or scalability. This introduces significant risk.
- To realy make it happen we also have to be realistic and build on the resources we have available at this moment in time. In order to meet this requirement we cannot afford the investments required to be ready for success.
Most start-ups are stuck in the middle and start with some investment, but not enough to really make it happen and still enough to cause serious damage on failure.
What is the root cause of this problem and how can it be overcome?